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Business NLP comes of age

Improving Patient Care in the NHS Using NLP

The National Health Service in the United Kingdom is making a significant effort to improve patient care. Phil Morley, Account Director for the performance support team in the NHS is using NLP techniques to help Chief Executives in the NHS meet and exceed their performance targets and improve patient care.

London March 23, 2005 -- Focusing on providing a better health service is an ongoing objective in the NHS. This includes improving access to the correct service at the right time and place, upgrading the patient experience, respecting the patient’s dignity, improving the overall quality of services and setting realistic performance targets. This is a significant challenge within a period of rising patient expectations and limited budgets.

Phil Morley is Account Director for the performance support team in the NHS. He and his team are responsible for providing support and interventions to all the Chief Executives of Health Organisations who have not reached their performance targets. He is keen that the goal of improving ‘patient care’ is at the forefront of meeting performance targets.

He approached PPI Business NLP, a bespoke provider of training specializing in problem solving, communication and widening peoples’ understanding and horizons. He felt that NLP would enable him to give a extensive tool-set to his Chief Executives as to how they could meet and exceed their targets. The NHS funded Phil to complete his NLP practitioner and master practitioner accreditation.

Phil discovered that he is now in a position to offer his NHS clients a more extensive tool set to achieve their targets. He is able to provide useful suggestions on relationships and behaviour as well as process, systems and strategy. Having studied NLP his listening skills improved. “I now listen with my eyes as well as my ears, it makes a tremendous difference to my effectiveness” confirmed Phil. “I am able to use language and questions to interrupt and expand peoples thinking. It’s all surprisingly easy”

Specific NLP techniques that Phil found particularly useful were state, anchoring and logical levels. State is where you consider the best emotional and physical state to access for any intervention, anchoring enables you to access that state at the appropriate time. Logical levels is an approach that enables the client to consider the impact and dependency of the environment, behaviour, skill level, beliefs and individuals identity on any suggested change.

Phil chose PPI’s modular training because the company came personally recommended and he appreciated their exploratory approach – explore different options and find out what works. He also liked the company’s unique business and organisation background and that their seminars were accredited by Richard Bandler.

Neuro Linguistic Programming (NLP) was introduced by Richard Bandler and John Grinder as a tool for personal development 30 years ago. It is continually assessing and developing frameworks for understanding attitudes, it models successful performers and provides techniques for improving thought processes and communications skills. Business NLP draws on these studies which can be used in different environments.

Clients of PPI Business NLP include Abbey, Accenture, ACCA, Argos, AstraZeneca, Barclay’s, Birmingham University, BT, BAe, Centrica, ODPM, the PM’s Strategy Office as well as the main public services.

PPI's website www.ppimk.com has had over 380,000 hits over the last four years demonstrating the interest in Business NLP. Further news releases are available from www.nlp-pr.co.uk . Their monthly newsletter from www.nlp-newsletters.co.uk goes out to over 3000 subscriber’s world wide. They will be running their NLP business practitioner seminar in California in the fall of 2005 www.ppi-nlp.com.

See the actual release on: http://www.prweb.com/releases/2005/3/prweb221057.htm


For more information contact Michael Beale on +44 (0) 1908 506563 info@ppimk.com

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