AstraZeneca training team use Business NLP
techniques to increase self awareness in communicating with customers
Both the NHS and the Drugs and
Healthcare industries are going through a series of re-organisations and
major change. Developing a stronger partnership with customers is
essential for navigating such changes. James Prior, an employee of
AstraZeneca, is involved in leading this journey.
London – AstraZeneca is putting
significant development into ensuring it has the best sales force in the
UK, moving towards being partner of choice with its customers. This
means developing a stronger appreciation of the wants, needs and values
of their customers, together with a greater awareness of their own
communication styles.
James Prior is Skills Development and Speciality
Care training lead, who works with a team of 5 to develop speciality
care skills packages for a sales field force of 1200. He approached PPI
Business NLP, a bespoke provider – as he believed that Business NLP
could help him achieve his objectives. As a starting point he wanted to
demonstrate the benefits of a focused business NLP approach for himself.
AstraZeneca sponsored James to complete his master
practitioner accreditation; he chose to study modules in leadership,
change management and executive coaching. He instantly recognised the
benefits in both raising his own self awareness and giving him an
additional set of tools to use. James explains “I noticed the impact of
my own communication and I was immediately able to put into practice
skills that I had been learning for some time. This made me easier to
talk to and in turn enabled me to raise the value and worth of my own
team.”
James added “Understanding my own personal
communication styles was a key step in building on my current skills to
communicate with others”
Two techniques that James found exceptionally
valuable were ‘values’ and ‘timeline.’ ‘Values’ is a questioning and
listening approach that enables the practitioner to find out what’s
important to his or her client. ‘Timeline’ is a visualisation or
kinaesthetic approach to explore and achieve future goals. James
continues “Both are easy in principal; the art is in developing the
skill set to do them well.”
James believes that this training will have a
profound benefit in providing a comprehensive tool set those working in
the care industry.
James choose PPI’s NLP Master Practitioner course
because of their business experience and the focus of their team, the
small numbers in their seminars and that the accreditation was licensed
by Richard Bandler one of the Co-founders of NLP. He is planning to
continue his studies with the hypnotic influence module and other
master-class modules.
Clients of PPI Business NLP include Abbey,
Accenture, ACCA, Argos, AstraZeneca, Barclay’s, Birmingham University,
BT, BAe, Centrica, ODPM, the PM’s Strategy Office as well as the main
public services.
Taster sessions – at no charge are available in
London and Milton Keynes.
PPI's website www.ppimk.com has had over 380,000
hits over the last four years demonstrating the interest in Business
NLP. Further news releases are available from www.nlp-pr.co.uk . Their
monthly newsletter from www.nlp-newsletters.co.uk goes out to over 3000
subscriber’s world wide.
For more information contact Michael Beale on +44
(0) 1908 506563
See the press release on
http://www.prweb.com/releases/2005/2/prweb209222.htm